The Best of Email Marketing Tips: 2016 Edition

Top themes we saw included: email list building, integrating email and gifs, with your overall marketing plan.

  1. How to Use Email Marketing to Build Meaningful Relationships

There’re a ton of resources out there about how to use email marketing to increase your email list & help drive revenue. However, what about the other aspect of email marketing – the part that helps you build more meaningful relationships with the subscribers?

Explore this post to get advice on how to use email marketing as a good way to create a reputation that is built on something deeper than dollar signs.

  1. 5 Irresistible Incentives for Your Sign Up Form that Are not eBooks

When it comes to creating incentives for your sign up forms, ebooks are the go-to lead magnet. After all, they are a great way to educate an audience. People love freebies.

But what if you are not an experienced writer or do not have the time to craft a 10-page ebook? In this post, you will learn other types of lead magnets you could create to attract new subscribers to your email list, like an email course/checklist.

  1. Valentine’s Day GIFs to Delight Your Subscribers

It is no secret that the AWeber team loves GIFs. And part of the reason for that is because we know you love them, too. So it is no surprise to see our Valentine’s Day GIF collection was in the top ten for 2016.

While it is just a little too early to repurpose these lovely animated images in the emails, Valentine’s Day is right around the corner. Bookmark this page for your future email sends in January & February. Read more.

  1. A Roadmap for Launching a New Product with Email

Increasing a new product is a huge milestone for any business owner – regardless of what that product may be. If it is a mobile app, new clothing item, book – anything at all – you want to make sure it takes the promotion it deserves.

And since 66% of customers have made a purchase as a result of an email, you definitely want to make sure it is part of your promotion plan. So if you have any products launching in the new year, the read will help you a master email as a promotion channel.

  1. Send Beautiful Curated Email Newsletters with the Curate App

As a small business owner/entrepreneur, time is one of your most valued commodities. With the rise of content marketing & thought leadership becoming an important component of any marketing plan, it becomes difficult to balance continuous content creation with everything on your to-do list.

And that is why content curation, gained momentum in 2016 – which gave way to the launch of AWeber’s third mobile app, Curate.

With Curate, users can create & send beautifully curated newsletters straight from their mobile device. There was a lot of excitement about this app, so we are happy to see it landed in the #5 spot in our countdown.

  1. The 2016 Holiday GIF Guide

Did I mention our obsession with GIFs? Our 2016 Holiday GIF guide quickly claimed a spot in our top ten posts this year. The holidays are here, which makes this a timely piece you can explore & leverage now for your last-minute holiday emails.

  1. Understanding the Marketing Funnel: 5 Strategies to Support Your Email Marketing

Crafting emails to an audience who are not yet customers can be tricky. How do you convey the value of your business without being too pushy/salesy? What’s the right balance between sharing educational content & talking about your product/service? Why must this be such a gray area?!?!

If these questions sound familiar & you’d like to turn more subscribers into loyal customers, this post is for you –at least worth a re-read. In it, you will discover how the 5 stages of the marketing funnel can be applied to your emails to help turn them into an ROI-driving machine.

  1. The Do’s &Dont’s of Affiliate Marketing

By joining an affiliate marketing program, you open up a new chance to tell others about your favorite products and services & earn a commission as a result. But there is more to being a successful affiliate than simply signing up for a program & blasting a link onto every social network in the hopes that someone will click it & make a purchase.

  1. 9 Things Email Marketers Could Learn from Social Media’s Biggest Names

This yearwhen we attended Social Media Week in NYC earlier, we knew there were going to be any serious knowledge bombs dropped all over the place. And we were not disappointed.

In the conference recap post, our Social Media Specialist, Olivia D., shared her top takeaways from social media pros – along with a unique angle on how they could be applied to your email strategy.

  1. 15 Industry Experts Share their #1 Email List Building Tactic

Here it’s – our number one post of the year!

Whenever we ask our readers & customers what aspect of their email marketing plan they want to improve, the answer is one thing: list building.

This makes sense: the more people you could reach with your emails, the more opportunities you have to grow your audience & turn them into customers.

To get the most valuable & proven list building tips, we asked 15 industry experts about the number one tactic for getting new subscribers –they didn’t disappoint. Check out this post to see what they had to say, how you can incorporate their tactics into your own email plan today.

 

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