4 Key Instagram Analytics Data Points You Can Use to Boost Your Results 14/3
Though marketers have grown to love using Instagram to promote products, one of the best criticisms of the platform, from a marketing standpoint, has been the lack of analytics & data options to help track and improve performance.
But that all changed with the introduction of Instagram business profiles, which came with in-built insights, including information on post performance, audience demographics & other key factors.
Used strategically, these insights can help boost your instagram performance – here’re some key tips on how to use every Instagram Insights measures.
1. Demographics and Insights
Instagram’s business analytics tools include insights into your followers’ ages & locations, along with other attributes, like gender.
You could view your follower activity to see who,, in your community, is most active, which could help improve the timing and focus of your posts, and make relevant segments for your campaigns.
2. Check Your Website Clicks
Instagram’s analytics tools give you a listing of website clicks – you can use this information to find how many people are clicking on the link included in your profile.
If you are not getting many clicks, you may need to re-assess your strategy to inspire more engagement & action.
3. Reach & Impressions
Instagram also provides data on reach & impressions.
On Instagram “Impressions” is another word for “views” – one view counts as one impression.
“Reach” is another term for “unique views”
Through Instagram analytics, you can have insights into the number of unique post views, helping better focus your campaign on the most relevant – resonant – content & content types.
4. Find Your Best-Performing Posts
As a marketer, you want to repeat what yields the best results. Instagram makes that easier by enabling you to sort posts by impressions.
You can view the best-performing posts for the previous week or month to learn what your audience wants. This will help you to create more engaging, relevant posts that your audiences will love.
Instagram’s analytics tools make it much easier to get the best results from Instagram. There is many ways to can view the metrics and use the insights in your process, but it is important to ensure your data aligns with your key business goals, and to use the available tools to focus on the points that matter most for your plan.